Minute44 - Dan Schonhaar

Just a quick one today in response to Andy Clarke’s tweet about strangers on a train wanting to play with his iPad. It got me thinking about how quick we web people are to label average Joe as stupid because he or she isn’t as quick to pick up technological stuff as we are. First, though, a couple of points. I hold Mr. Clarke in the highest esteem. I’ve followed his work for years and even seen him speak about his craft. As such this isn’t a personal dig, it was simply his comment that lead me to write this. Secondly, I know I am guilty of doing this; I’m not saying I’m innocent. Hell, anyone who knows me knows damn well I am the most judgemental and cynical of bastards. I need to change, too.

Earlier today Andy tweeted:

No train journey is complete without strangers wanting to play with my iPad.

Quickly followed by:

If you don’t know how to use an iPad, you’re probably still figuring out how soup works.

I can only assume that the second tweet came about due to one of the aforementioned strangers having a tough time picking up the UI.

Bearing in mind that the iOS UI is regarded as the finest in the world, it would be reasonable to junp to the conclusion that the nameless stranger was, in fact in the business of eating soup with chopsticks. I mean, it’s simple right? Touch what you want to use and hit the home key to go back. Easy.

Or is it? Let’s not forget that this kind of rich, intuitive touch UI is still very much in its infancy and there are precious few, the likes of Apple and HTC that have come anywhere near getting it right. The market is still flooded with inferior, complicated touch and button based UIs. With this in mind the issue becomes a lot less black and white. Allow me to illustrate. I’ve handed my iPhone to a number of friends and family members who I would never think of as stupid. Some of them are even fairly competent when it comes to technology and more than a few of them have stuttered or struggled in its initial use. Interestingly, the constant with all of these people is that they owned older or inferior mobile phones with complicated button based UIs.

This got me thinking, it’s probably not the people being stupid, more a case of them being conditioned, over time to use mobile devices via complex key combinations and menus within menus within menus. When handed a device where carrying out a task is as simple as touching the icon it is totally understandable that it would appear alien to them. After all we only regard things as intuitive if our past experiences with similar things condition us to have compatible expectations. Not everyone has used a touch enabled phone before. As such, however slight, there is still a learning curve. And let’s not forget; this is just with mobile phones. There are many similarities between an old Nokia and an iPhone (the way you hold it and use your fingers and thumbs to type, for example.) An iPad is a totally new way of computing. No desktop, laptop or Netbook has worked quite like an iPad before and as such no one will have any subconscious expectations.

We need to apply this thinking when crafting UIs for anything from a simple brochure site to a fully featured complex web application. What might seem like second nature to us will be perceived and picked up differently by others depending on their experiences with similar things in the past. We need to be patient and sympathetic towards those who are not as fast to pick up a UI as we are. Moreover we must constantly think of them when we make things. Failure to do so will always come at the cost of the end user.