December 27, 2007

Review – I Am Legend (15)

Directed by: Francis Lawrence

Starring: Will Smith

2012: As the only man left alive in New York City, and possibly the world, following the outbreak of a deadly man-made virus, Dr. Robert Neville must find a cure for the ones the virus didn’t kill. Before the infected kill him.

I am LegendAs the last major release of 2007 I have been looking forward to I am Legend for some weeks now. Very little was given away in the trailers and what was made the film look both intriguing an very stylish indeed. I wasn’t disappointed. The story, without giving anything away was really quite believable and although the infected did kind of stretch the imagination somewhat, I wasn’t left going “Yeah… alright then!” This movie has been made before and was known as The Omega Man starring Charlton Heston as Dr Neville. The plot was slightly different, the apocalypse being brought about by a biological war rather than an experimental medical treatment but the story was pretty much the same. Certainly the ending matched up, again giving nothing way.

It must have been a tough choice casting this movie because other than the people you see briefly in flashbacks, there is only one main cast member. You obviously need someone who is interesting enough and charismatic enough to hold your attention but at the same time, because of the serious nature of the story, they can’t be too over the top. For that reason I was wary of the choice of Will Smith. His larger than life characters of past movies have always been a slight detriment. In I am Legend, however, Smith finds his middle ground and finds it well. He’s not as serious and morose as he is in The Pursuit of Happiness but then he’s not as all screaming gung-ho as he was in Independence Day. Subtle nuances of his character really make you believe that this man has had no form of human contact in 3 years.

The setting was excellent, the production really did an excellent job of making New York City completely deserted and overgrown. That worked really well. They worked in little nods and inside jokes too, letting you know that this disaster happened in the slightly near future. For instance, at one point in Times Square you see a poster for what seems to be a Superman/Batman crossover film. Perhaps, if a little hypocritical, a slight dig at the money orientated cinema of the modern day. It is certainly a product placement vehicle of biblical proportions with Apple, McDonald’s, MSNBC and Spam (Believe it or not) getting mentions.

Although I really did enjoy this film as a winter blockbuster, it did seem slightly lacking in a couple of departments. First of all, the effects were all really good except those used for the infected. The fully CGI zombie/vampire/monsters were more reminiscent of the mummy from… well… The Mummy and had a certain inappropriate comedic nature to them. In parts they were scary, sure, but in others I was left feeling a little 1999ish… Second of all the film seemed empty in parts…. I know, I know, he’s the last man on earth, you’re supposed to get a sense of emptiness, but I felt that, in parts, this feeling wasn’t such a good thing. If you’re only gonna have a one man cast, you’d better keep the pace up the entire time or enjoyment of the film will suffer. Maybe it’s the feeling of the post-apocalyptic genre wearing thin. I certainly don’t think we’ll see many more of these.

Over all I’d say I Am Legend was a success, mainly due to a very strong performance by Will Smith, and a worthy end to a mixed year. Let’s hope it signals the start to a slightly better 2008

Verdict: ***

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    No similar posts. This shit is unique, yo!

kym
January 2, 2008 - 12:31 pm


well said!

I agree it was a really good film, not usually the kind of thing I enjoy but for some reason this one amazed me. And it was pretty believable too, like you say. I don’t think I have ever been so ‘on edge’ all the way through a film like I was watching this one.

Jumped right out of my skin a couple of times too haha!

Edd
January 2, 2008 - 1:13 pm


I’d have to agree with you on that, though I felt that the flashbacks (yes all three of them)were lacking because they concentrated too much on progressing Will Smiths character rather than giving an adequate back story on the virus and what happened to the people in the world. Also I thought that in places the film was too chilled out, I wanted to see Smith mabie 6 months after the initial outbreak, so as he finds out about the infected and learns what they can do the viewer also finds out, maybe they should of done those as the flashbacks but anyway all in all the film was rather good, it made me jump a few times and in the opening scene hes driving a Shelby Mustang GT which is always good! :D

kym
January 4, 2008 - 1:50 pm


Ah, yes, I didn’t really think about that before you mentioned it Edd, but it was definately lacking a decent background story on the virus.

I also remember watching the beginning with that interview with the ‘I cured cancer’ lady and thinking that it wasn’t the best start to the film…
Kinda felt like that part was put there last off… “Shit, we forgot to explain the virus!”

Still loved it though :)

Dan
January 4, 2008 - 3:02 pm


@Kym: Yeah, you’re right there. It did seem like an afterthought. According to Empire, though, there are already rumours of a sequel. Forgive me if I don’t jump for joy about that news. :P Maybe it will deal with the origins a bit better than this one.

Blake
January 7, 2008 - 10:13 pm


I thought the film was quite disappointing.

It looked like it was made as a portal for advertising. Did you clock just how many brands and products are plugged throughout?

The story seemed to lack background, and wasn’t quite what I was expecting.

I suppose the film was all right, but could have been better.

Dan
January 7, 2008 - 10:41 pm


@Blake.

Thanks for your comments man. I did notice a disproportionate amount of product placement but that is very common in todays cinema. You can’t see a movie these days without being bombarded by product placement. Hollywood seem to have a penchent for Apple at the moment but in the past it’s been Sony, Coca-Cola and McDonalds. Are you a regular reader?

kym
January 8, 2008 - 4:22 pm


I noticed the same thing with an abundance of product placement whilst watching The Bourne Ultimatum for the second time the other day too.

I think that they use film’s such as I Am Legend and the Bourne films as a good excuse throw some advertising; because they need to make it seem realistic in relation to the present day.

It worked for me though, and helped to make the film more realistic I guess. I know this because I Am Legend did actually leave me teetering on the edge of my seat the whole way through.

Then again, that could be just me being a bit of a wimp. If I were to watch the same film without all the product placement; it may have felt just as realistic. Who knows.

Edd
January 11, 2008 - 2:36 pm


lol, it did have its moments i jumped a few times…. product placement is a major way of getting products across to the mass public today, theres even product placement in games…

Dan
January 11, 2008 - 2:57 pm


That’s true, not as funny as fake product placement though. The upcoming film from JJ. Abrams called Cloverfield was codenamed Slusho at one point. Slusho, you may know is a fake product featured in one of JJ. Abrams’ projects; A little show called Alias. Crew members on the set of Cloverfield were seen wearing Slusho T shirts and rumour has it that Slusho will, itself, play a part in the film’s plot.

I find it amusing that even products that have never actually existed get such high recognition in film and TV series.

Daniel
March 12, 2008 - 3:14 pm


Can’t wait till April 12 when this comes out on DVD!

Mike
May 8, 2008 - 12:33 am


I liked the film – sure it wasn’t perfect and could have been improved in places, but 99.9% of films are the same.
I think Will Smiths performance was top notch as was the directing, and as for product placement…well im not sure why so many people have a problem with this, as far as I’m concerned A.) It makes movies and games more realistic, I mean an office block is most likely going to be full of dells and out on the streets the majoirty of people are listening to Ipods, product placement in the media is no different to the real world…just walk through my house you will see a sony ps3, samsung tv, a dell pc, no dirty apple though hehe…also movies are costing more and more each day…where else do you think they are going to get these millions from?
Seem to have gone off on a mini rant there…sorry about that. Good blog, Ill be reading again :)

Dan
May 8, 2008 - 4:45 pm


I’ve gotta agree with you there Mike. I don’t get why people complain about product placement… it’s much more present in real life than in movies but no one complains about that… Cheers for Reading.

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