When designing a site, obviously a major consideration, at each stage should be your target audience. This isn’t a new idea, it’s the same for any kind of media be it audio, video web or print. Only with the web, however is user interaction something that must be thought through carefully with regards to your target audience. Different people use the web in different ways. I’m not just talking about people with disabilities or people of different genders. Being tech savvy or non-tech savvy can have a massive impact on the way in which users will interact with the site and this, of course, will have knock on effects in terms of repeat visits and those all important money-making conversions. The fact that users may not, and probably will not, know as much about using the internet as you do is something that I think gets overlooked too often.
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