A little while ago I announced that I would be putting this blog, as it exists today, to bed and replacing it with a new movie site that will concentrate on what I love most; writing about movies. Well today I have a few updates.
Firstly, the name. I thought hard about a name that encompasses the key values I want to convey in the new site (I’ll get to these in a bit) and arrived at One Single Frame. Truth be told, It occurred to me while watching Fight Club. You know the scene where Tyler id slipping one single frame of pornography into family films, leaving a subliminal but very real image in viewers’ minds… It got me thinking about how I want to read about movies. I used to subscribe to Empire, first in print, then on the iPad, and found that I only ever skimmed it. I read it for reviews but when I read them, I just skipped to the end. I didn’t care about some self-important critic’s thoughts on existentialism and how the movie was in fact a social commentary on some aspect of society. I cared about whether I would want to part with my hard earned money to see the movie and if I would be happy if I did. The name One Single Frame encompasses the essence of what I want to do; write quick, to-the-point reviews without the bullshit.
Secondly, design. From very early on I wanted One Single Frame to look great. But anyone with half a brain knows design isn’t (just) about what something looks like. Good design is how something works, how it feels and how the user interacts with it. Design can make or break a product. My conversion to Apple products in the last few years has taught me that the devil is in the details and that is what I will be focusing on.
My willingness to provide short, to-the-point articles isn’t just based on what I want to read, it’s based on how I (and an increasing number of people) do read. I wake up at 7am every day to get ready for work and while I lie in bed, thinking whether I want to press the snooze button one more time, I catch up on my online life. I check Twitter, Facebook, Instagram and my Flipboard. Between skipping breakfast, brushing my teeth, doing my hair and getting dressed, I take in whatever new content I can, and I do it on my iPhone. If an article is too long, it is getting in the way of me reading the next thing in my feed and I don’t finish it. What I do finish are the articles that tell me something I care about and do it in 500-1000 words.
So to read a movie review that tells me if a movie is good or not, in 500-1000 words and in a way that makes it easy to read on my iPhone? Where the fuck do I sign?
So that’s what the design needs to deliver, but how am I going to deliver that? I’m no designer. I mean, I know what I like, and I know a little about what makes a good design but I’m not a designer. I know someone who is. My buddy Luke Jones, a fellow movie lover and insanely talented designer, caught up with me over a beer last week while he was in town for New Adventures in Web Design and when I talked to him about One Single Frame, he was instantly on board! Further to that, he has some friends in the design, UX and art direction world with kung fu just as strong willing to get involved as well.
This is early days but I can’t tell you how excited I am to have such talent on board. Nothing exists online that delivers movie news, reviews and articles this way and with people like Luke, and others to be announced soon, on board I’m sure it will smash it! Watch this space!